Dr. Adrienne Stewart
Owner, Nourish Medical Center
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Search Engine Optimization
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Murrieta Search Engine Optimization
What all is involved in SEO?
Google and other search engines use bots to crawl the entire web to find the most relevant and trustworthy results to show for the keyword you searched. SEO is the practice of optimizing your website for the right keywords to that your site gets indexed properly when crawled, as well as, the practice of earning trustworthy links from relevant sites. For example, if you are a Naturopathic Doctor, an SEO company might get the University you attended to publish a short post about you being an alumni with a link to your site. This would be a very relevant and trustworthy links. Links like these help legitimize your site.
Speeding Up The Process
Search engines don't look at websites and decide who has hired the best SEO company. SEO is a naturally occurring process that we simply help speed up. Having a website for multiple years will naturally gain a link from time to time but a more popular website will gain links faster which is what we replicate.
When google and other search engines crawl your website they are looking to see what words are mentioned in the important areas like your title tag and meta description, as well as throughout your content. If you have "Defense Attorney" through your site then Google can infer your website should show up when someone searches "Defense Attorney".
Authority Link Building
If you have "Naturopathic Doctor Murrieta" in the main areas of your site like your title tag and meta description, search engines know to rank you for this keyword. However, just having the keywords in your site only tells search engines what you should rank for but not how high you should rank. Google wants to provide the best results out there so rather than relying on what you say about yourself, they look to see what other websites say about you. If you're a naturopathic doctor and the school in which you graduated features a short post about you opening your business with a link to your website then this tells Google that you in fact are a naturopathic doctor and that you are a trustworthy one at that.
A lot of people try to optimize the website themselves and end up stuffing their keywords so much that it doesn't look natural. This is called over-optimization and can hurt your rankings. It's important for the content to sound natural. Always look at the sites that rank at the top for the keywords you're striving for to get an idea of how much content you should have.
Titles & Meta Data
Besides your domain name, search engines look at the title of your site and your site description to see what each page is about it. Each page on your site has its own title and description which is what shows up in the Google search. The title is what they click on and the description is the blurb beneath. It's important to have the keywords you want to rank for in these places.
Summary of Formula
In short, Google looks are your page content to see what you say you want to be ranked for, and looks at all the sites that link to you to see what they say you should be ranked for. SEO is a mixture of making your website the best resource for the user who made the search as well as making your website the most popular resource for the user who made the search.
Murrieta Web Design
Proudly represent your business
Websites are constantly changing visually which means we constantly have to shift and adjust to keep up. The tools we use update just as fast as the trends which is why our websites continue to look better and better as we grow as a business. Having an outdated design can severely impact the amount of leads you get.
Having an engaging appeal is more than just having nice pictures. If your colors and fonts don't work together than your site will not be appealing. Being able to keep the user engaged is crucial to getting them to click the contact button.
SEO Friendly Web Design
A lot of business owners get their website built by a web design firm that only knows web design and has no SEO knowledge. Because of this, their site isn't SEO friendly. Search engines will scan their site and get little to no information and thus won't rank them for anything.
There's no better way to increase conversions then a fresh web design. Sometimes you don't even need a complete redesign. Sometimes just making a few design changes can make a big difference. If you're already getting traffic, and especially if you're spending money on marketing, you should consider a redesign or a polish.
More users go to websites on their phones than desktop computers. It's important that your site has it's own mobile design. Just having your desktop designed site converted into a mobile view will only help it pass the mobile test. It probably won't look very good. Text sizes, image sizes, buttons, etc. should all be adjusted for a perfect mobile experience.
Our Web Design Process
We offer a unique web design process in the sense that we build the website live starting day 1. Most design firms will have a period of wireframing and content gathering where months are spent planning out every detail before starting. We are the opposite. We get started on day 1 on a live demo site so you can see the framework being built while you work on the content.