If you're looking to get traffic to your site as quickly as possible then paid ads are 100% the way to do it. You can use search engine ads like Google Ads or social media ads like Facebook, Instagram, etc. The difference between search and social ads is that with search ads they are coming to you, already looking for your products and services. With social ads, you're throwing ads out there to people that might be interested in the hope that you capture someone's attention and get them to buy. This is a big difference as far as how qualified the buyer is. If you're searching for something then you're much more likely to buy it than if a random ad comes to you. This is why Google Ads is so effective. You can set up a campaign the same day you want to start generating traffic. However, the initial traffic you get won't always be the most qualified. Like any marketing campaign, it improves over time. So although you'll generate traffic right away, and most likely some sales, there's still some tweaking that needs to be done. As the data comes in, we see what's working and what isn't. The amount you pay for each customer is dependent on your "quality score". Your quality score is based on how relevant your ad is to the keyword the user searched, how relevant the content on your webpage is, and how much you're willing to pay for a click. As the campaign goes on, we refine the ads to continue to improve results and make you money.