Dr. Adrienne Stewart
Owner, Nourish Medical Center
Chandler Web Design
Clean & Custom
Search Engine Optimization
What is SEO?
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Search Engine Optimization
What is SEO all about?
SEO is the process of building trust and authority to a webpage so that it ranks higher in search results for specific keywords. SEO is both an art and a science. The perfect mix of quality content and high authority recommendations will achieve high rankings. Recommendations are made by getting relevant "well-trusted" websites to link back to you. These links look good to search engines because they validate what you do. We can get your business to the top of the search results where users are searching for your products or services.
Speeding Up The Process
Showing up high in search results is crucial if you want any leads to come from your website. Users are searching for your product or service thousands of times a day. If your business shows up at the top of the results for what those customers are looking for, you can expect plenty of new customers.
Steady Lead Flow
Search Engine Optimization is a long-term solution and is a rigorous process. However, once top rankings are achieved, it is bound to be the most lucrative investment your business has made. Businesses that rank well in search results tend to get the majority of their new leads from search engines. Leads from search engines also tend to convert much higher than leads from other sources.
Google looks at your on-page content to determine what the page is about. They then use this information to rank you for certain keywords. On-page SEO is about putting certain information (i.e. keywords) in certain places to highlight the importance. There are many other factors as well, such as the number of times a particular keyword is used on the page and how high up on the page it is featured. Our SEO services include full on-page optimization.
You also need quality backlinks to your site and the type of links matter. If you have a hardware store, then a link coming from your neighbor’s cat blog won’t mean much. However, a link coming from a nationally recognized hardware forum will have impact. When a reputable website with relevant content links to your site, search engines index this as a strong recommendation, vote of confidence, or friendly vouch.
This process makes your website seem more trustworthy and do well in search results. There are hundreds of factors that go into SEO in Chandler and the algorithm changes all the time. We pride ourselves on our ability to stay ahead of the competition and provide results for our clients.
The Map Pack
In local searches, the first thing to come up is the "Map Pack" showing all the locations near you. Below the map are three business listings with their name, address, a link to call, and a link to their website. If you are a local business, then you have a lot of potential here. Local Map SEO is about getting your business the online exposure, accuracy, and consistency it needs for Google and other search engines to consider you one of the most trustworthy local businesses in your area. Local SEO in this fashion is one the least expensive forms of search engine optimization and also one of the quickest acting. However, there are factors that come into play like how many reviews you have and what your overall rating is.
Website Design & Development
Create a Brand and Engage an Audience
SEO Friendly Web Design
Each Chandler web design is built from the ground up to be search engine friendly. Google and other search engines have a hierarchy for the content on each page of your site. On-page SEO is about optimizing the content on your site to accentuate the importance and relevance of each page. This first step is crucial (and often overlooked) if you want to obtain online exposure. Without optimizing your on-page content, Google will randomly categorize your pages rather than categorizing them based off your best keywords.
Easy To Edit
Many of our clients have us take care of their website edits for them. Some of our other clients prefer to update their site themselves. Whichever way you choose, the initial build of the website will require custom coding. However, making changes and updates to your site is fairly straight-forward. Included with every web design, upon completion, is a coaching session to ensure you are comfortable navigating through your new site and making changes, when needed.
Good for Business
If you have a Chandler business and are looking for a new web design, then you’re probably also wondering whether or not you’ll receive a return on your investment, whether or not you’ll get new customers. There are two reasons why you can expect your business to improve:
- Visual improvement and call-to-actions - A stunning new website with smart call-to-actions will help convert your current traffic. If your traffic stays consistent, your new website will result in more phone calls, lead forms, and sales.
- SEO boost - Search engines look at the content on your site to rank you for certain keywords. Having your website re-designed will also give your site an optimization refresh which will boost you in search results. Whether or not a “boost” will provide you with game-changer results depends on the competition in your industry, but we typically find that our clients increase their traffic simply by having us redesign their website.