Google ads is one of the best ways to generate traffic to your site. It's fast and reliable. Each time someone visits your site by clicking on your ad, you pay a small fee to Google. Because of this, the actual customer acquisition cost is higher than SEO. However, SEO takes time. It's the best long-term solution but if you need traffic today, or even within the next couple of months, ads are your better choice. Ultimately, you invest in both ads and SEO so you can get traffic now while building your SEO for a more cost-efficient long-term solution. With Ads, you can set up a campaign within hours and start generating traffic immediately which can jumpstart your marketing essentially instantly. Even with ads, though, the results will improve over time. As the data comes in, we'll adjust the ads so that your quality score improves, your cost goes down, and the leads that come in are more qualified. Your quality score is determined by how much you're willing to spend, the relevance of your ad, and the relevance of the content on your webpage. The higher your quality score, the better placement you'll have and the lesser the cost per click. A lot of the traffic when you first start ads won't generate actual revenue quite yet. Although you will get leads that convert at first, those leads will get better and better as the campaign improves. We identify which keywords bring in the most qualified buyers and which ads are most effective. And by weeding out the stuff that doesn't work, the customer acquisition cost goes down which leads to an efficient, affective marketing campaign.