Search engines like Google use algorithms to detect which sites should rank at the top for which keywords. They do this by looking at what you say about yourself and at what others say about you. To do this, they use bots to "crawl" your website and take in all of the information. This helps them know what your site is about and thus what keywords your site is relevant to. Then, they look at what websites link over to you. If you have a lot of respectable websites that link over to yours, especially if they are in your industry, this builds your credibility with search engines.

Google and other search engines look at your domain name first to index your major keyword. This is why businesses usually rank #1 for their domain name (usually also their business name) without any SEO. Then, search engines look at your title tag and description. It's important to have your keywords here because you're nearly ineligible to rank for a keyword that's not listed there.

There is a decent amount of work that goes into making sure your website is indexed properly by search engines. This is called on-site SEO. You need to make sure that your main keywords are featured in the title tag and meta description of the page you are trying to rank. You should have certain headings assigned as H1, H2, etc. In the old days you could just write out your keyword 1000 times in white text on your homepage and no one but Google would see it. That hasn't worked in nearly 20 years and the algorithm has changed a million times between then and now. Natural sounding content with your keyword mentioned here and there is what search engines want to see.

SEO is a naturally occurring process. Websites naturally gain links and exposure over time without hiring an SEO company in Temecula. Hiring an SEO company is necessary when you need to speed the process up or amplify it. If you have a new website, you may need SEO to catch up with your competition. If you're in a competitive industry, you'll need SEO than your competitor's.

If you want to get ranked for a keyword like "wine tasting Temecula" then you'll need more than just having this word on your site. A competitive keyword as lucrative as this will surely attract lots of successful businesses that have large marketing budgets. In addition to having a website relevant to wine tasting, you need to have dozens of other websites backing you up. If a national wine publication has a story about your winery that links over to your site, you'll gain respect from search engines. SEO companies go around and get you the same links that your competitors have, then build off of that by finding new, respectable links.