What is PPC?
How it works
PPC, or Pay-Per-Click, is a form of marketing in which click ads are placed at the top and bottom of search engine results pages. Ever done a Google search and seen relevant ads at the top? Business owners use PPC to drive relevant traffic to their websites. Adwords and Facebook PPC ads are the fastest way to generate traffic and new leads. Ads can be set up in a matter of hours which means you can literally start getting traffic today.
Analytics & Reporting
One of the reasons we love Google and their advertising platform is because they make reporting so easy. Any question you have about your marketing campaign can be answered via a custom graph or table. The most frustrating aspect of marketing a business is not your Return on Investment. By tracking expenses, calls, and conversions, we know exactly how your Adwords campaign is doing at all times.
Each Adwords campaign is fully set up from the beginning with call tracking, a beautiful landing page, multiple ads and ad groups, as well as, A/B Split Testing to compare ads to determine which ones work the best.
PPC is a great way to generate traffic and leads while you wait for your organic SEO to gain traction. Since SEO can take six months or so, Adwords can be a great way to generate some business in the meantime.
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