On-Page Optimization is the act of re-writing the content on your page to make it more relevant to the keywords you want to rank for. Generally, not much needs to be changed. Your page is probably already relevant to your products or services. However, there are some key areas (titles, descriptions, headings, etc.) where target keywords must be featured in order to rank for them. This is how we can help with on-page optimization. We will edit your site so that your titles and other key spots feature your keywords. This is part of the SEO process. Displaying your keywords in these areas tells search engines what the page is about, and thus what you should be ranked for. On-page optimization isn’t a big part of SEO but it is absolutely crucial in order to achieve results. Having an expert optimize your page will ensure you do not get an over-optimization penalty. These penalties usually come from using the same keyword too often.

There is where San Diego SEO comes in. If you own a business in San Diego and would like your site to rank better in search results, then hiring a San Diego SEO agency is crucial. Search Engine Optimization is essentially the art of speeding up the naturally occurring search engine ranking process. San Diego SEO companies like us create quality links by publishing content.

Backlinks will help your page rank better in search results for the keywords that your page is relevant to. If you are a local dentist and would like to rank for San Diego dentistry, then you want your page to feature that keyword in core places, as well as, have a healthy number of quality links from relevant, reputable sites. The more popular and relevant the site, the stronger the link. We pride ourselves on our ability to go out and get the best links to your page and rank you faster than any of our competitors can. How did you find us? You probably found us in a Google search. We can get the same results for your business. Whatever city you’re in, whatever keywords you want to rank for.

The types of links that you have coming to your site matter. A site with 50,000 bad links will not rank as well as a site with 50 good links. Links need to be both relevant, and trustworthy. The site should be in the same general category or industry as you, and they should have a good reputation with Google and other search engines. If their site doesn’t rank, and doesn’t get traffic, it probably isn’t a good link. If their site is about cats, and you’re a local dentist, it’s probably not a good link. However, if you are a personal injury lawyer and you get a link from a nationally recognized law blog, then you’re on your way to ranking much better in search results. San Diego SEO companies like us go out and get the highest quality links to your page so that your website shows up in search results and receives more traffic. Search engines want to see that your website has good content and can be trusted. Search engines cannot simply trust the content on your web page, because you created it. They need to judge how other websites feel about you. They do this by looking at the links. Links are like recommendations, or votes of confidence. When a high authority website links to you, it’s like they’re telling people that your website also has good content, or rather, better content. This is why links are so important. When you have a page on your site with good, quality content, and then you get a few dozen quality, high authority links, your page will start showing up much higher in search results. This will drive massive traffic to your page, which can turn into leads, followers, etc.