Search engines look at your title tag, meta description, headlines, and page text to determine what your pages are about. Having the keywords you want to rank for strategically placed throughout your page will help it become more relevant to the keywords. Search engines also want to see how trustworthy your page is. They do this by looking at what other web pages recommend your page. If popular, reputable, sites link to you, then that shows search engines that your web page can be trusted. On-page optimization is the term which refers to the re-writing of content on your web page to make the page more relevant to what you want to get found for.

Each aspect of SEO is crucial to the ranking process and it should not be attempted by someone with little time or little experience. Good organic SEO is both an art and a science and works magically when performed properly. This is where Stockton SEO comes in. If you have a Stockton business and need to show up higher in search results, then hiring the best SEO company in Stockton would be a good start. You can judge SEO companies by looking at their own rankings, and asking to see results they’ve provided to their clients.

Each link that is built to your site is like a recommendation. That site is telling people to visit your site for good information. Search Engine Marketing is about using links to speed up the organic ranking process. It’s about creating years of exposure within months so that you can rank high and faster. There are many types of links. The types of links that you have coming to your site matter. For example, if you link your neighbors cat blog to your site, Google and other search engines will index this link as irrelevant, untrustworthy, and pointless. Unless you are selling cat food and your neighbors cat blog gets a million visitors a month. This is because Google wants to see relevant, trustworthy sites recommending you. If you are a personal injury lawyer, and you want to rank for “personal injury stockton” then you want to have reputable law forums with high levels of trust linking to you.

If a trustworthy, reputable, and relevant site links to you, this tells Google that you are both relevant and trustworthy which will help your page rank better in search results. Link building should absolutely not be something to attempt on your own. Not only has it taken years to learn as much as we have, Google is constantly updating their algorithm to ensure they are proving the most useful results possible.

Do you have time to follow Google’s pivoting? We do. We watch Google’s updates, as well as our client’s results, like hawks. This ensures we always stay ahead of the curve. A good SEO company knows how to use search engine optimization effectively and naturally. Trying to scam Google with black-hat tactics can sometimes rank a page quicker but will most certainly get penalized and do poorly in search results later on. Using natural, organic tactics like article links from relevant sites work better.